My Library

Dear Colleague,

     Do you know the fastest way to accelerate your understanding of complex ideas in luxury marketing? It is to learn from someone who understands them and can explain them. Ideally it is learning from this person one-on-one, but if this is not achievable, the next best thing is having a recorded class.

    That is why, I now offer some of my best insights in my Luxury Master Class Series.

     Many leaders of large and small luxury brands are stumbling because of the deluge of information and competing ideas available today.

    You can watch a video on YouTube or LinkedIn and still wonder what you should do next to grow your brand. Even more challenging is not knowing where the ideas are coming from. Are these informed and experienced ideas? Or is this just a “content creator” who has decided to pursue the luxury niche?

     It is easy to become overwhelmed and find yourself, not understanding or focusing on what matters. You might even invest in something, not knowing whether it will prove to be what you really need to grow your brand or business.

     Well, I want to help solve this dilemma for luxury entrepreneurs and luxury brand builders.

     For more than two decades I have helped luxury brands large and small find the sweet spot to grow their particular vision. When I began there was no one doing what I do. Being in this first, and the years I have devoted to this has given me the right perspective and experience on what others need. I know how to help you right away.

     As a luxury expert, I offer courses, books, and other items, but I have also found that people learn and benefit in different ways and formats. That’s why I am thrilled to offer you an opportunity to gain access to some of my most effective, highest quality, demystifying classes on a wide range of luxury topics.

     I call it my Luxury Master Class Series and it is a simple way to grasp what you need right now, and then decide how to move forward from there.

     In these sessions you will find the answers to key questions associated with building a luxury brand.

    Each of these Master Classes are more than an hour long. And if you have watched or listened to any of my content you know I have a reputation of giving more than others. My content is also different – because it is based on a rigorous, daily analysis of the luxury market – not from an academic perspective, not the way Wall Street analyzes the luxury market, or the way well-funded, large luxury brands approach it. My Luxury Master Class Series is from the perspective of someone who wants and need to grow their business, into a viable revenue stream, with satisfied clients today.

     My content is not “borrowed” from others (like some borrow mine.) In my Luxury Master Class Series, you’ll find original observations, formulas, instruction, guidance, and luxury demystified.

     One of my goals is to give others the benefit of what has taken me years to develop and to help create more brands and businesses of all kinds, operate at higher levels of performance, and offer better products, services, and experiences.

    If you are running a luxury brand or business, don’t aimlessly drift. You can have the best product or service in the world, but you must have the keys to success for your size brand. Not only that, you need not just routine, common insights, but ideas that are not talked about – because they are not understood.

   It is also important that you not just rely on makeshift strategies – a referral here or there, a haphazard effort and instead you develop a reliable system for your business that can predictably produce ongoing revenues, profits, and satisfied clients.

  Get started with selections from my Luxury Master Class Series today.

 

Be Luxury!

Winning Strategies for Luxury and Specialty Businesses:

A New Season of Results

1 hour 13 minutes

In this master class, originally presented post-pandemic, there is an in-depth discussion of the differences between the most common categories of high-end brands and businesses. This class will help you understand the layers of these unique businesses, the qualities of each, how your business fits into this picture and what to do to prosper.

  • The state of the market for luxury, products, services, and experiences.
  • Differences between the broader luxury and luxury small business market and unique challenges and opportunities of both.
  • How to think about this moment in the evolution of your business and summon the right attitude and priorities to prevail.
  • How to approach your business management and marketing, systematically and achieve results in marketing and sales, crucial to your ongoing growth.
  • Why this could be one of your best periods in business, and how to take advantage of unique conditions that exist today that can set you up for long-term success.
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“There are no words to describe how amazing working with André has been. Not only is he a beautiful soul, but he is also a very generous and kind man.

André really has the power of making you believe in yourself. He exudes luxury in everything he does which attracted me to André. I am very happy I made the investment. If you are an entrepreneur who wants to be in the luxury sector there is no other person than André to seek guidance. Thank you, André, for your beautiful work and for trusting me to be one of your clients.”

Alice Veneziani

Founder and stylist of Alice Veneziani | Independent luxury brand based in Italy

Luxury Brand Power

2 hours, 55 minutes

In this expansive master class, you'll learn about the many nuances of building an independent luxury brand and how to define, launch, and lift your luxury brand no matter where you are. You'll explore what luxury means, how to express this in your luxury brand, and how to prioritize your approach. This class originally planned for just one hour, ran close to three hours, and is so comprehensive you will come away with a thorough understanding of the unique challenges and opportunities of small luxury branding, and your unique role and path as a founder.

  • How to understand the fundamentals of an independent luxury brand and what you should do to grow.
  • The key distinctions you must understand to succeed with limited capital and notoriety.
  • How to take control of your future and start winning like you should. 
  • How to overcome the number one reason, independent luxury brands fail and what to do so you don’t. 
  • How to stare challenges in the face and rise to become the top-shelf luxury brand you’ve wanted to become. 
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“André’s advice is more than mere words. He walks the talk, as he knows that there is not the ONE strategy that works for all, but it depends on who you are, what your product is, and where you find your customers, and how to attract them.

Not only does André have a lot of experience, which he generously shares, but he also suggests strategies to discuss and refine and provides tangible results. He is extremely reliable, his advice is crystal clear, and – bonus! – he is fun to work with. Moreover, he has connected me with other people in his eco-system, which is invaluable.”

Brigitte Kobi

Stilettissimo. We Are Your Shoes.

Your Luxury Leap

2 hours, 30 minutes

One of the realities of being a luxury entrepreneur is that at times you will need to make a leap in your results. This will certainly be the case when you are just getting started or you slow or lose momentum. Many entrepreneurs experienced this post-pandemic. How do you get going again? How do you reactivate clients and partnerships? How do you rise to substantially higher levels than you have been before? In this session you'll learn how to make your own leap to greater success.

  • 7 Common blocks of Luxury Entrepreneurs and how to break these patterns.
  • The 7 most powerful words to help you in your Luxury Leap.
  • How to develop and act on your Luxury Instincts to create more success.
  • Refining your Luxury Promise in ways that attract greater and faster rewards.
  • Developing your concentration and behavior as a Luxury Entrepreneur to power your leap.
  • How to leverage independent thinking to break free of holding patterns.
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“I own a high-end major appliance business in Northern California and ran across Andre's YouTube channel last summer. I was completely engrossed in his message and his approach to explaining and defining luxury.

I contacted him directly to put together an amazing online virtual presentation for my 14 sales strategists. This was completely custom-made for my business. We launched the 5-week presentation and I continue to use Andre's material in our sales meetings and to keep luxury in the mindset of my team of both our sales and sales support staff. I highly recommend André. You will be guaranteed complete satisfaction, and you will make a new friend as I did.”  

Tom Papageorge

President and CEO, Atherton Appliance and BSC Culinary

The Luxury Puzzle

2 hours,  10 minutes

The game of offering products and services that fall into the premium and luxury category as an independent brand poses a unique set of challenges. You feel these challenges every day --everything from miniscule reactions to your marketing efforts, to non-responsive prospects, to lack of capital are your realities. To tackle this, you must have a high Luxury IQ, understand the luxury landscape and develop street smarts to thrive in this shifting landscape. One way of looking at this is understanding the pieces of the puzzle that comprise the overall luxury market and what applies to you and what doesn't this class will help you put together the pieces for your enterprise. During The Luxury Puzzle, I cover:

  • Winning the Small Luxury Challenge.
  • How to jumpstart new revenues and client acquisition.
  • How to be luxury in a world that thinks you are not yet there.
  • What steps you should prioritize to be relevant in the market.
  • How to work through phases of your business and stay focused doing so.
  • How to tackle the inevitable fears and doubts that surface.
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“Once, I found out about André Taylor and his luxury experience journey as well as all the valuable and knowledgeable insights that he shares, it all really resonated with me as a professional in this field for several years and always seeking to continue growing and learning to this day.

To see someone that truly understands the deep experiences and thought that is behind luxury is not common. Thank you André, for sharing all your wonderful knowledge and expertise and for not forgetting the true foundation and basics of what “luxury” truly represents.”

 Jessica Claeyssen

Boutique Director at AKRIS

Luxury Brand Storytelling

2 hours, 5 minutes

Many luxury brands have lost the art of storytelling, yet this is something that built the luxury sector long ago. Shopkeepers, artists, and merchants used their personality to engage neighbors, visitors and shoppers, and inspire them to make purchases. There were stories about the origin of products, how other buyers used them, and imaginative ways products could be used. This, somewhat lost art, is more important than ever today as the luxury sector demands more of an inventive and imaginative approach to capture the attention of today's distracted and overwhelmed buyers. You'll learn this skill in this powerful class.

Learn:

  • Why luxury storytelling is so important to your sales, marketing, and brand building efforts.
  • What’s unique about a luxury story and what your stories should be about.
  • Where to find stories to tell. One hint here, you have plenty already.
  • How to tell a story in just three sentences, and stories a bit longer and deliver both with impact.
  • How to engage others with a story, even if you are not confident and do not think of yourself as a good storyteller.
  • Why and how storytelling will add more income for you and how to do so, online, by email, in-person, by phone, and even by text message.
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“What truly impressed me about André is his ability to deconstruct luxury and tailor it to fit individual contexts and brands. He doesn't just offer generic advice; instead, he dives deep into the unique aspects of each business, ensuring that their luxury proposition is not only distinctive but also resonates authentically with their target audience.

I highly recommend André Taylor to anyone seeking to venture into the world of luxury business or looking to elevate their existing luxury enterprise. His wealth of experience, coupled with his genuine passion for helping others succeed, makes him an exceptional coach and mentor.”

Teresa Bembury

Managing Director, Creative Director, MyGoTo Brands.com

Your Money Future

2 hours, 45 minutes

In “Your Money Future” you’ll learn to unlock more money in your life and business with a new, empowering, approach to the way you think about money. Many entrepreneurs and ambitious people become stalled in reaching their business, career, and personal goals, and almost always what stands in the way are deep seated beliefs about money. Often these beliefs are not realized as money beliefs, but they are there, hidden. These ideas underneath the surface, are like an emergency brake on your income. In this session you'll learn how to release these brakes.

You’ll learn:

  • How to make money from Day One and not delay because of seasons, new designs or collections you are creating, your upcoming show, etc.
  • How to spot money opportunities outside of the obvious. When you are a small brand you’d better understand how to be more agile when it comes to thinking and talking about money.
  • How to have the confidence you need to convey the status required to attract the highest level clients and rise in your category.

Limiting money beliefs stop people from marketing. It even convinces people who have invested in business training that they can’t succeed. It prevents people from getting the best out of what comes their way, and instead they blame the coach, the course, the book, the author for what they have not achieved. Often, they think they can only achieve something one way. Or, they have resources available to them they don’t use. They think the problem is the amount of capital they have, the economy, the industry, their location, clients, and on and on, but the challenge is inside of them.

Your Money Future will change the way you work, it will change your thoughts, and it will change your behavior and your experience with money.

Get This Master Class

André Taylor is the real deal. He lives what he preaches, and he encourages his mentees to do the same. He is exceedingly generous with his time and advice. You will get more than what you paid for.

If you are on the fence, for some reason, about working with him, please do not waste a single additional moment in hesitation. The sooner you get started with him, the sooner you will start being effective. André did not ask me to write a recommendation. I just feel strongly that he can help anyone who is teachable to 10x whatever they're doing in their luxury business.”

Raven Kushner

Portrait Artist | Heirloom, Heritage, Bespoke, and Luxury Commissions

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Thank you for visiting a Taylor Insight Worldwide, LLC. web site.

The products and services sold on this web site are not to be interpreted as a promise or guarantee of earnings. Your level of success in attaining the results from using our products and information depends on the time you devote to the program, ideas and techniques used, your finances, and various skills.

Since these factors differ between each business and individual, we cannot guarantee your success or income level, nor are we responsible for any of your actions. Any and all forward-looking statements on this web site or on any of our products are intended to express our opinion of the results or earnings potential that some people may achieve.

Many factors will be important in determining your actual results, and we make no guarantees that you will achieve results like ours or anyone else’s. In fact, we make no guarantees that you will achieve any results from the ideas and techniques contained on our web site or in our products.

To the extent that we included any case studies or testimonials on this site, you can assume that none of these stories in any way represent the "average" or "typical" customer experience. In fact, as with any product or service, we know that some people will purchase our products but never use them at all and therefore will get no results whatsoever. You should therefore assume that you will obtain no results with this program.

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